August 5, 2011
GA Creative Earns Advertising Award For Franciscan Medical Group Campaign
GA Creative, an integrated branding and advertising agency based in Bellevue, Wash., has received a Healthcare Advertising Award for the campaign "All doctors are not created equal" for Franciscan Medical Group (FMG), a network of clinics and providers that offer comprehensive health care for residents across the South Puget Sound region.
The Primary Care campaign raises the visibility of Franciscan physicians as qualified and compassionate care providers who are a cut above the rest. The campaign consists of one TV spot on area cable, cinema advertising in eight movie theaters, print ads in local magazines, and mailers sent to households in the region, communicating the FMG philosophy of care and highlighting clinic locations.
"This was a particularly rewarding campaign to create because we were able to partner with actual Franciscan Medical Group physicians to reflect their expertise, care and compassion in a very genuine way," remarked Karen Axtell, GA Communications strategist and Franciscan account manager. "Our client now has powerful visuals and a targeted message to carry through all its marketing efforts."
To view the award-winning Primary Care TV spot, visit